Go to PushPilot → Analytics and click the Opt-ins tab.
This report shows how well your subscription prompt is converting visitors into subscribers. Use it to understand where visitors are dropping off and improve your opt-in rate.
Summary Metrics #
At the top you will see five summary cards, each compared to the previous period.
| Metric | What it Shows |
|---|---|
| Total Prompts Shown | How many times the subscription prompt was displayed to visitors |
| Allowed | Visitors who clicked Allow and became subscribers |
| Blocked | Visitors who clicked Block in the browser permission dialog |
| Dismissed | Visitors who closed the prompt without making a decision |
| Conversion Rate | Percentage of visitors who saw the prompt and became subscribers |
Date Filter #
Use the filter buttons to change the time period:
- Last 7 Days
- Last 30 Days
- Last 90 Days
- Custom Range
Opt-in Performance Over Time #
The Opt-in Performance Over Time chart shows Allowed, Blocked and Dismissed plotted across your selected date range. Use this to see which days had the highest opt-in activity.
Opt-in Flow Breakdown #
The subscription process on your website happens in two steps. This section shows how visitors moved through each step.
Step 1 — Custom Prompt
This is the branded pop-up you configured in Subscription Prompt settings.
| Shown | How many visitors saw your custom prompt |
| Proceeded | How many clicked through to the next step |
| Dismissed | How many closed the prompt without proceeding |
Step 2 — Native Browser Prompt
This is the browser’s own permission dialog that appears after a visitor proceeds past your custom prompt.
| Shown | How many visitors reached the browser prompt |
| Allowed | How many clicked Allow in the browser dialog |
| Blocked | How many clicked Block in the browser dialog |
Overall Conversion shows the combined conversion rate across both steps. This is the most important number on this page as it reflects your true subscriber acquisition rate.
Performance by Browser #
A table showing how each browser is converting.
| Column | What it Shows |
|---|---|
| Browser | Browser name e.g. Firefox, Chrome, Edge |
| Prompts Shown | How many times the prompt was shown on that browser |
| Allowed | How many subscribers were gained |
| Blocked | How many visitors blocked notifications |
| Conversion Rate | Percentage who allowed on that browser |
Use this to identify if a specific browser has a lower conversion rate, which may indicate a display or compatibility issue.
Performance by Platform #
The same breakdown as above but by operating system such as Windows and Android.
Use this to see whether your prompt converts better on desktop or mobile and adjust your prompt settings accordingly.
Export Data #
Click Export Data at the top right to download a CSV of your opt-in analytics for the selected period.
Next Step: Read: How to Renew Your License.