Segments let you group subscribers so you can send targeted notifications to a specific audience instead of sending to everyone.
Go to PushPilot → Audience and click the Segments tab.
Pre-built Segments #
At the top of the page you will see four ready-made segment types you can create instantly.
| Segment | Description |
|---|---|
| New Users | Subscribers within their first 24 hours |
| Inactive Users | Subscribers with no session in the last 7 days |
| Location Based | Target subscribers by country or region |
| Timezone Based | Target subscribers by their local time |
Click Create on any card to set it up.
Your Segments #
Below the pre-built cards you will see a table of all your existing segments showing the name, description, number of subscribers and when it was last updated.
From the Actions column you can:
- View — See the segment details
- Edit — Modify the segment filters
- Delete — Remove the segment
Creating a Custom Segment #
Click the Create button at the top right of the page to build a segment from scratch.
Step 1 — Segment Info
Enter a Segment Name (required) and an optional Description to help you identify it later.
Step 2 — Set Filters
Apply one or more filters to define which subscribers belong to this segment.
| Filter | What it Does |
|---|---|
| Country | Include or exclude subscribers from specific countries |
| Language | Filter by browser language |
| OS Platform | Filter by device type such as Android or Windows |
| Timezone | Filter by subscriber timezone |
| Last Session | Filter by how recently the subscriber was active |
You can choose Match All (AND) to require all filters to match, or Match Any (OR) to include subscribers who match at least one filter.
Step 3 — Check Audience Preview
The Audience Preview at the bottom updates live as you add filters. It shows:
- Coverage — Percentage of your total subscribers included
- Estimated — Estimated number of subscribers in this segment
- Total — Total active subscribers
Click Refresh to update the preview after making changes.
Step 4 — Create Segment
Click Create Segment to save. Your new segment will appear in the segments table and will be available to select when creating campaigns.