Go to PushPilot → Analytics and click the Notifications tab.
This report shows how your sent notifications are performing. Use it to track delivery, engagement and click rates across all your campaigns.
Summary Metrics #
At the top of the page you will see five key metrics, each compared to the previous period so you can track improvement over time.
| Metric | What it Shows |
|---|---|
| Total Sent | Total number of notifications sent in the selected period |
| Click-Through Rate | Percentage of recipients who clicked the notification |
| Delivery Rate | Percentage of notifications successfully delivered |
| Unsubscribe Rate | Percentage of subscribers who unsubscribed after receiving |
| Bounce Rate | Percentage of notifications that could not be delivered |
Date Filter #
Use the filter buttons to change the time period:
- Last 7 Days
- Last 30 Days
- Last 90 Days
- Custom Range
Engagement Over Time #
The Engagement Over Time chart shows Delivered, Views and Clicks plotted across your selected date range. Use this to spot patterns such as which days get the most engagement.
Device Type Distribution #
Shows the split between Desktop and Mobile subscribers receiving your notifications. Use this to understand what devices your audience uses most.
Failure Breakdown #
Shows the reasons why some notifications were not delivered. Use this to identify and fix delivery issues.
Platform Performance #
A table breaking down notification performance by browser and device type.
| Column | What it Shows |
|---|---|
| Platform | Browser and device combination e.g. Chrome Mobile, Firefox Desktop |
| Delivered | Number of notifications delivered on that platform |
| Views | Number of notifications seen |
| Clicks | Number of clicks |
| CTR | Click-through rate for that platform |
Use this table to see which platforms your audience engages with most.
Notification History #
A list of every notification sent during the selected period showing:
| Column | What it Shows |
|---|---|
| Title | The notification title |
| Status | Completed, Scheduled or Failed |
| Type | Campaign or Auto Push |
| Audience | Which segment received it |
| Sent | Number of subscribers it was sent to |
| CTR | Click-through rate |
| Date | When it was sent |
Click the bar chart icon in the Actions column to open the full analytics for any individual notification. This shows:
- Sent, Delivered, Seen and Total Clicks
- Click Breakdown by element (Notification Body, Dismissed)
- Click Distribution chart
- Notification Details including title, type, audience and sent date
Export Data #
Click Export Data at the top right to download a CSV of all notification analytics for the selected period.