SendPulse and PushPilot both offer web push notifications. But they are very different kinds of tools. SendPulse is a full multi-channel marketing platform with email, SMS, chatbots, and push all in one place. PushPilot is a push notification plugin built only for WordPress.
If you run a WordPress site and want push notifications to bring readers back, this comparison will help you understand which one actually fits your needs.
Quick overview
SendPulse
SendPulse is a multi-channel marketing platform used by over 3 million users. It offers email campaigns, SMS, web push notifications, chatbots for WhatsApp and Telegram, landing pages, and more — all from one outside dashboard. Web push is one feature among many. It works across websites and platforms and is managed entirely from the SendPulse website.
PushPilot
PushPilot is a push notification plugin built only for WordPress. Everything is managed from your WordPress dashboard. No outside login needed for day-to-day work. It uses Google Firebase Cloud Messaging (FCM) for delivery and is built for WordPress site owners who want to bring readers back when new content goes live.
Free plan: what you actually get
SendPulse’s free plan supports 10,000 subscribers but shows SendPulse branding on your site and does not include segmentation or A/B testing. PushPilot’s free plan supports 12,000 subscribers with no branding, no restrictions on campaigns, and basic analytics included.
| Free plan | PushPilot | SendPulse |
|---|---|---|
| Subscribers | 12,000 active | 10,000 |
| Branding on your site | No branding | SendPulse branding shown |
| Campaigns | Unlimited | Unlimited |
| Segmentation | Not on free (paid plans) | Not on free plan |
| A/B testing | Not on free (paid plans) | Not on free plan |
| Auto push for new posts | Yes, one toggle | Yes, via RSS to push |
| Basic analytics | Yes | Yes |
| Credit card needed | No | No |
PushPilot gives you 2,000 more free subscribers and does not show any third-party branding on your site. For a WordPress publisher just starting out, this is a better free plan.
Push notifications as one tab in a bigger tool
This is something worth thinking about before you sign up for SendPulse.
SendPulse is built to be a complete marketing platform. Email, SMS, chatbots, landing pages, push notifications — it tries to do everything. Push notifications are just one section inside a much larger product.
For a WordPress publisher who only wants web push, this creates a few problems:
- You are learning and managing a platform much bigger than what you need.
- The push notification features get less focus because the product has to balance many channels at once.
- You end up on a platform built for marketers managing multiple channels, not for a WordPress blogger who just wants new post alerts to go out automatically.
- The dashboard is designed for email campaigns and chatbots too — web push is not the main event.
PushPilot does one thing only: web push notifications for WordPress. All the focus, all the features, and all the updates are built around that one goal.
When push is just one of ten features in a platform, it rarely gets the depth and simplicity that a dedicated push tool gives you.
Pricing: what you pay as you grow
SendPulse pricing
SendPulse’s free plan covers 10,000 subscribers. The paid Pro plan starts at $24 per month for 30,000 subscribers and goes up based on subscriber count. All prices are in USD.
| Subscribers | Monthly | Yearly (save 20%) |
|---|---|---|
| Up to 10,000 | $0 (free) | $0 (free) |
| 30,000 | $24/mo | ~$19/mo |
| 50,000 | $43/mo | ~$34/mo |
| 75,000 | $55/mo | ~$44/mo |
| 100,000 | $59/mo | ~$47/mo |
| 150,000 | $109/mo | ~$87/mo |
SendPulse accepts Visa, Mastercard, and PayPal. No UPI or net banking support.
PushPilot pricing
PushPilot uses flat pricing in Indian Rupees. All paid plans include the same features. You only upgrade when your subscriber count grows.
| Plan | Subscribers | Monthly | Yearly (save 20%) |
|---|---|---|---|
| Free forever | 12,000 | Rs. 0 | Rs. 0 |
| Starter | 25,000 | Rs. 249/mo | Rs. 199/mo |
| Growth | 50,000 | Rs. 499/mo | Rs. 399/mo |
| Professional | 75,000 | Rs. 749/mo | Rs. 599/mo |
| Business | 100,000 | Rs. 999/mo | Rs. 799/mo |
Side by side cost comparison
| Subscribers | PushPilot (monthly) | SendPulse (monthly) |
|---|---|---|
| Up to 10,000 | Rs. 0 — free forever | $0 (free) |
| Up to 12,000 | Rs. 0 — free forever | $24/mo (moves to paid) |
| 25,000 | Rs. 249/mo | $24/mo |
| 50,000 | Rs. 499/mo | $43/mo |
| 75,000 | Rs. 749/mo | $55/mo |
| 100,000 | Rs. 999/mo | $59/mo |
SendPulse prices are in USD. At current rates Rs. 999 is roughly $12. SendPulse is cheaper in USD at higher subscriber counts but has no local payment support for Indian users.
PushPilot lets you pay in Rupees using UPI, net banking, or card. SendPulse only accepts international card payments and PayPal. For Indian WordPress site owners, PushPilot is the easier and more practical choice.
WordPress experience: inside WordPress vs outside dashboard
SendPulse has a way to connect your WordPress site but everything happens on their website. Campaigns, analytics, subscriber lists, and settings are all on the SendPulse platform. You have to leave WordPress every time you want to do anything with push notifications.
PushPilot is built only for WordPress. Every task — sending a campaign, checking reports, managing subscribers, updating settings — is done from the PushPilot menu inside your WordPress sidebar. You do not need to open another website.
For someone who spends their working day inside WordPress, this difference matters a lot.
Your subscriber data: on your server vs on theirs
When someone subscribes through SendPulse on your site, their subscriber record — browser token, device info, location, and activity — is stored on SendPulse’s servers. Your audience data sits with a third party company.
- Your subscriber list is held by an outside company, not by you.
- If SendPulse changes its pricing or policies, your data is affected.
- Moving to another tool later is difficult. Push tokens are tied to the service that created them.
With PushPilot, all subscriber data is saved in your own WordPress database on your own hosting. PushPilot does not collect or store your subscriber information.
- Your subscriber list belongs to you. No outside company holds it.
- Subscriber details never leave your server.
- GDPR compliance is simpler when data stays on your own website.
- If you stop using PushPilot, your data stays with you.
PushPilot saves your subscriber data on your own server. SendPulse saves it on theirs. If data ownership matters to you, this is an important difference.
Full feature comparison
| Feature | PushPilot | SendPulse |
|---|---|---|
| Free plan subscribers | 12,000 | 10,000 |
| Free plan branding | No branding | SendPulse branding shown |
| Product focus | Web push only, WordPress only | Multi-channel — email, SMS, push, chatbots |
| Subscriber data saved on | Your own server | SendPulse’s servers |
| Works fully inside WordPress | Yes | No, needs outside dashboard |
| Paid pricing currency | Indian Rupees | USD only |
| Pay via UPI or net banking | Yes | No |
| Yearly savings | 20% | 20% |
| Auto push for new posts | Yes, one toggle | Yes, via RSS to push |
| Bell widget | Yes, all plans | Not mentioned |
| Segmentation | Paid plans | Pro plan only |
| A/B testing | Paid plans | Pro plan only |
| Scheduling | Paid plans | Pro plan only |
| Analytics | Basic (free), Advanced (paid) | Basic (free), more on Pro |
| Automated drip series | Not available | Free and Pro plans |
| API access | Not available | Pro plan only |
| Email and SMS channels | Not available | Yes, separate pricing |
| Money back guarantee | 30 days on first purchase | Not mentioned |
Who should use which?
Go with SendPulse if:
- You need email, SMS, chatbots, and push notifications managed from one platform.
- You are a marketer handling multiple channels for a business or brand.
- You need automated drip series for new subscribers.
- You are comfortable paying in USD and managing things from an outside dashboard.
Go with PushPilot if:
- You run a WordPress blog or news site and just want push notifications to bring readers back.
- You want 12,000 free subscribers with no third-party branding on your site.
- You want everything managed inside WordPress without logging into another website.
- You want your subscriber data saved on your own server, not a third party’s server.
- You want to pay in Rupees using UPI, card, or net banking with a 30-day money back guarantee.
Final thoughts
SendPulse is a solid choice if you need a full marketing platform with email, SMS, and push all in one place. For businesses managing many channels, it makes sense.
But if you run a WordPress website and your goal is simply to bring readers back when you publish new content, SendPulse is a much bigger tool than you need. The free plan shows their branding on your site, key features like segmentation are locked behind the paid plan, and all management happens outside WordPress.
PushPilot gives you more free subscribers, no third-party branding, your data on your own server, everything inside WordPress, and payment in Rupees. No extra channels, no extra complexity, no extra cost.
If push notifications are about getting traffic back to your site, PushPilot is built for exactly that.
Want to try PushPilot? The free forever plan supports up to 12,000 subscribers. No credit card needed. Setup takes less than 15 minutes.